Goodbye PDF: Sell your Tailor-Made trips more effectively with web proposals

For a long time, PDF was the standard format for presenting custom travel packages. But habits have changed. Today, travelers check their projects from their smartphones, compare offers, and share ideas with a single click. They now expect a smooth, clear, and enjoyable experience from their travel agency.

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In this new context, the static PDF shows its limitations. Custom travel is a promise of escape, not an administrative document. Facing this evolution, a new generation of tools is emerging: dynamic web proposals. Interactive, aesthetic, and easy to customize, they are redefining the way custom travel is sold.

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PDF, a format that no longer meets travelers' expectations

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Unsuitable for mobile and heavy

Created for printing, PDF was never designed for interaction. Reading a PDF on mobile is often an obstacle course: zooming, scrolling, searching for information in a document designed for paper. Files are heavy to load, poorly adapted to screens, and rarely pleasant to browse.

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Above all, PDF is completely static. No video, no map, no interactive link. It doesn't allow for integrating dynamic modules or tracking reader behavior. There's no way to know if your client opened the proposal, how long they spent on it, or whether they shared it with family and friends. Yet, more than 70% of travelers use their smartphone to prepare or book their trips (Raffour Interactif Barometer 2024). A mobile-first experience is therefore no longer an option, it's a necessity.

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A barrier to conversion and sharing

Beyond formatting, PDF hinders sales. Once sent, you don't know what happens. As a result, you follow up without visibility, sometimes at the wrong time, and you waste time. Some agencies estimate they spend up to 40% of their energy on this. And whenever a step needs to be modified, a new version must be sent. It becomes confusing for you and for the client. Sharing isn't any easier either: heavy files, no preview, no link to easily transmit. Consequently, the decision cycle lengthens.

Travel agencies that switch to web proposals notice it immediately: more client responsiveness, fewer back-and-forths, faster bookings. The presentation format is no longer just a medium, it's a real conversion lever that can make the difference between a closed sale and an abandoned project.

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What travelers really expect from an agency today

Travelers' expectations have profoundly evolved. Accustomed to the fluidity of major platforms and modern interfaces, they want to find this experience with their travel agency.

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An intuitive, mobile-first experience

Travelers check your proposals at any time: on public transport, at work, in the evening on the couch... They want a responsive document that automatically adapts to their screen and loads instantly, without downloading. In a context where attention is a scarce resource, the fluidity of the experience becomes a selection criterion in its own right.

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A clear, visual, and inspiring presentation

Travel sells first through emotion, that's your strength. Travelers want to dream, see the landscapes, understand the rhythm, feel the atmosphere. Quality visuals, careful layout, and engaging storytelling bring the project to life and allow them to concretely envision their future trip.

Clients compare your proposals to those of your competitors, and an interactive link is often enough to tip the balance. A static PDF today gives the impression of an outdated service.

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Personalization and transparency

Clients want to understand the logic of the trip. Why this hotel, what is the philosophy of the stay, what makes this proposal unique for them. They expect clarity on services, options, and budgets, in a format that inspires trust. Transparency reinforces the legitimacy of your expertise and justifies your added value compared to standardized platforms.

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Easy sharing and a consistent image

Travel is rarely decided alone. Being able to share the proposal with a simple link is a decisive advantage. The web proposal also becomes a true traveler space, centralizing itineraries, services, documents, and options, a single access point that's always up to date. And beyond content, form matters. A polished presentation, reflecting your brand, strengthens your credibility and reflects the quality of your service. In a premium sector like custom travel, the appearance of your deliverables is a strong signal of your positioning.

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Web proposals: the new standard for custom travel

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Definition and how it works

A dynamic web proposal is a page accessible via a simple link. It includes your entire program (itinerary, services, prices), but in a format designed for the web. You generate it automatically from your management tool, there's no manual layout. HD photos, interactive maps, enriched descriptions... Everything displays properly on mobile, tablet, and computer.

You can see an example here of a web proposal created with Ezus. The web proposal adapts to how each client wants to discover their trip. Some will start with accommodations, others with the budget, and others with activities.

On the agency side, you have a dashboard that tracks interactions: views, time spent, sections consulted. You know exactly when a client comes back to view the proposal multiple times (a sign of strong interest) or if they never opened it (a signal to change your approach).

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Key innovations of the Dynamic WebPage

Ezus has developed the Dynamic WebPage, a feature that allows agencies to automatically generate HTML web proposals from their projects.

Specifically, it enables you to create:

• 100% dynamic proposals, with real-time updated data (prices, availability, conditions): no more problems with outdated rates or expired availability.
• Customizable visual templates, adapted to your identity and your type of travel (luxury, adventure, MICE, B2B): each agency keeps its unique style.
• Mobile & desktop responsive pages, shareable via a link or exportable to PDF if needed: you keep the flexibility.
• Integrated CTAs: validation, electronic signature, online payment: the client can take action directly from the proposal.
• Instant update with each modification: no need to resend a new file with every adjustment.
• GDPR compliance and a custom URL in your colors: professionalism and regulatory compliance guaranteed.

This approach transforms the way agencies work daily. Let's take a concrete example. Snowfox Travel created a web proposal for a 5-day stay in the Arctic. The client receives a link and immediately discovers their trip in an immersive visual format. Harmonious, responsive, viewable from any device.

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They can share this link with family and friends to gather their opinions in an instant. And if Snowfox Travel needs to adjust a step or modify a rate following an exchange, the agency does it directly in Ezus and the web page updates automatically. Simplicity, responsiveness, professionalism.

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Key benefits for your travel agency

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Time savings and commercial visibility

No more manual layout and multiple versions. The web proposal updates in real time, and multiple consultants can work on it simultaneously. But the real lever is also the integrated tracking. It shows you when the prospect views the page and what catches their attention. Instead of wasting time reformatting a PDF, you gain it where it counts: in the relationship and the design.

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Premium brand image

A web proposal is like a showcase for your agency. When a competitor sends a PDF with dull fonts, and you send a link where the interactive map animates, where hotel videos play, and where the colors are those of your brand, you no longer justify your price, you embody it. The client immediately thinks: "This agency is worthy of the premium trip I'm about to buy."

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Increased conversion rate

A clear and engaging presentation facilitates decision-making. Agencies equipped with SaaS software observe higher conversion rates, sometimes up to +30% compared to traditional PDF proposals. The investment in the tool pays off quickly thanks to this measurable improvement.

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Eco-responsible approach

By eliminating printing and multiple files, you reduce your ecological footprint while simplifying your document management. And this commitment matters, since 80% of travelers say that traveling more sustainably is important to them. (Sustainable Travel Report 2023 - Booking.com).

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Going digital without losing the human touch: the future of custom travel

Some agencies fear that digitalization erases the human dimension of custom travel. It's quite the opposite. Digital highlights the human, it doesn't replace it. By automating repetitive tasks, you free up time for listening, advising, and creativity.

Each web proposal remains unique and personalized. You keep control of the tone, content, and storytelling. Technology doesn't distort your style, it simply gives it a showcase worthy of your work. Your expertise shines through even better in a polished presentation that highlights every detail designed for the client.

"Using Ezus transforms our daily management, facilitating the creation of custom trips with visually attractive and professional documents." - Oasis Kite Trip

This sentence sums it all up: digital amplifies service quality, it doesn't standardize it. What makes the difference is always you: your expertise, your perspective, your support. This reality is not an exception but a fundamental trend. Digital better highlights the human relationship, and that's precisely where the future of custom travel is heading.

Web proposals are just the beginning. They pave the way for even more immersive experiences, where clients will be able to feel the atmosphere of the trip before booking, while still being supported by their consultant. And that's where everything comes into play, projection precedes decision.

These developments are part of Ezus's mission: to simplify agencies' daily lives while allowing them to focus on what matters most, the human relationship and designing unique experiences. Ultimately, what travelers buy isn't a document. It's how you make them feel about their future trip...

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Ready to modernize your proposals?

The observation is clear: PDF belongs to the past. It no longer matches mobile usage or today's travelers' expectations. Web proposals are establishing themselves as the new standard for custom travel: fluid, interactive, visual, and engaging. They enhance your image, strengthen your credibility, and accelerate your sales.

The benefits are concrete and measurable: time savings, premium image, precise client tracking, and above all, a significantly improved conversion rate. In a sector where every booking counts, this evolution is no longer optional.

With Ezus, you can create these Dynamic WebPages in your image, with your templates, your colors, and your integrated options. Don't let the format of your proposals hold back your sales.
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Book a personalized demo today and discover how to transform your proposals, and your way of selling custom travel.