5 concrete actions for a resumption of your Travel and Events

And now? 😏

After the abrupt halt of our tourism industry, support measures and the solidarity of professionals are allowing a gentle recovery.

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The pandemic continues to spread with strong geographical disparities: in order to see more clearly, WTTC (World Travel & Tourism Council) in collaboration with governments have set up the Safe Travels label .

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In France, from July 1, 2020, the borders have gradually opened in the Schengen area. UNIMEV announces following the Elysée Council of June 19 the resumption of trade fairs, congresses and major events on September 1, 2020.

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It is hard to imagine a worse scenario than the one outlined by the UNCTAD report highlighting that 100% of destinations imposed travel restrictions during the first 4 months of the coronavirus pandemic. The global tourism sector could lose at least $1.2 trillion, or 1.5% of global gross domestic product (GDP).

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Tourism is experiencing a historic moment.

What world of opportunities is emerging? What can we do concretely to be an actor and beneficiary of post-covid tourism?

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Ezus offers you its recommendations to prepare you for the worst and especially the best.

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1/ The lifeblood of Tourism: communication.

You haven't contacted your most loyal customers, haven't posted on social networks, published articles, sent communication emails or newsletters to your contact book? You are in danger❗️

In these uncertain times, your customers need to be reassured. You have to be responsive and proactive.

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• Take the lead on file postponements in order to inform your clients about the development of the situation ( News on the Reopening of Countries ).

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• Adapt your presentations by adding personalized pages on your cancellation guarantees, health, etc. (via your templates in Ezus for example).
  There is a strong need for insurance and support: Play the customer service card!

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• Share your news on your website by adding a banner with tools like Magnify or ask your service provider.

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• Send a newsletter by email to your contacts.

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• Organize video interviews to inform your partners or customers about your offer. Use tools like Calendly to make your appointments and tools like Google Hangouts, Skype or Zoom to make your video conferences.

2 / Adapt your offer and marketing.

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Crisis means structural changes.

We believe that the change in players and new customer expectations will accelerate. Particularly on environmental, CSR and respectful approaches to local populations, which are increasingly sought after by customers.

Planning tomorrow's activities while the impact of yesterday is still present is a difficult task, but one that brings meaning and opportunities 💡.

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• Review your catalog by proposing new destinations, places. Some TOs specializing in foreign countries are starting to sell France to their clients, travel agencies are selling the neighboring region… We note a strong interest in Regional Tourism:

• Offer more flexible conditions for postponement, cancellation, guarantees. And once again, integrate the turnkey “customer service” to support the traveler or the company in a peaceful experience.

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• Take part in the Tourism of Tomorrow. The tourism profession is evolving and raising new challenges. To have a real impact or follow these trends, join the Respire network, a movement to think about the "tourism of tomorrow" (Respire Groups: Linkedin - Facebook ) on topics such as "virtuous tourism, tourismophobia, the agency of tomorrow or even handicapped tourism".

3 / Take advantage of generous financial aid.

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The French government and the regions reacted quickly to preserve our tourism ecosystem. Thanks to certain measures, many tourism professionals continue to exist and prepare for the future 💰.

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• Benefit from the partial activity allowance until the end of 2020 (specific to tourism and event companies). You can also benefit from contribution exemptions.

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• Get financial assistance from the Solidarity Fund ranging from €1,500 to €14,500. This assistance has been extended until the end of September.

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• Find out about regional aid. For example, the South Region has launched the REACTION investment subsidy scheme (REprise des ACteurs du Tourisme par l'Innovation et l'Optimisation Numériques). In concrete terms, the PACA region finances investments by tourism professionals in software solutions up to 70% (with a ceiling of €5,000 of expenditure per structure).

If you have not yet carried out your inventory, quickly consult the Plan Tourisme website .

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4 / Surround yourself and keep yourself informed continuously.

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In order to bounce back better, information is once again at the heart of the game. For this, networks, communities and groups of professionals enable collective resilience.

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• Train yourself and your team. Currently, training costs can be covered by the State and/or your Opco.

• Subscribe to newsletters from your partners or tourism institutions. To name a few: L'EchoTouristique, DMC Mag, TourMag, Travel Massive, Travel Tech, Veille InfoTourisme, etc.

• Participate in webinars and digital meetings in your region. To keep informed, simply follow the agenda of the CRT or other institutions such as FROTSI Paca .

• It's time to join professional groups like Provence Events Côte d'Azur for example or register on platforms.

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5/ It’s time to go digital.

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Pandora's box for some, real competitive advantage for others. It is undeniable that the organizer of tomorrow will have to be connected to better develop his agency

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• Implement digital communication, production and sales tools. In this sense: the article Incoming agencies & travel: 8 tools to convert your files in 2020 .

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• A good recovery is being prepared and for this, many tourism innovations exist. In an effort to revive French Tourism through innovation, startups supported by the South and Occitanie Regions, by the Open Tourism Lab and the Welcome City Lab have launched the #relancetourisme scheme .

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While waiting for travel restrictions to be lifted, your agency can continue to grow internally and strengthen itself to better serve the groups and travelers of tomorrow!💫

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Not yet an Ezus customer?

With our software solution , divide your document creation time by 2 and have all your personalized documents and travel management in the same place. Find out how during a demonstration .

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