The 20 best B2B Travel Fairs in 2024

In view of the large number of trade fairs dedicated to travel and tourism, we present our selection not to be missed ! 😉🤝🏼

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Each year, tourism experts gather to take stock of the industry, discuss its future and discover the latest innovations… Whether you are specialized in MICE, FIT, or group travel, there is necessarily a show that you can, or absolutely must participate. These events allow you to exhibit your products and services, meet colleagues and tourism experts but also to inspire you other agencies.

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Some research on the Internet could lead anyone to a huge number of salons, and the selection could be complex, if not overwhelming. However, we have compiled for you the list of the best tourism-related fairs and events you could attend.

Discover the complete list below, designed to help you optimize your presence in the tourism sector.

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🤝 DESTINATIONS - The Holiday & Travel Show

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🗓️ 11 - 14 January 2024

📍 Manchester Central - Manchester, UK

🗓️ 1 - 4 February 2024

📍 Olympia London - London, UK

🙆🏽 +75,000 visitors each, 600 major travel brands

🤵 B2C

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In association with The Times & The Sunday Times, DESTINATIONS is the UK's largest and longest-running travel event. From activity and adventure to culture, cruises and safaris, Destinations' vast array of exhibitors and vacation types will inspire you to discover new products and clients.

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🤝 FITUR

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🗓️ 24 - 28 January 2024

📍 IFEMA MADRID Recinto Ferial - Madrid, ESPAGNE

🙆🏽 +222,000 participants

🤵 B2B

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FITUR is the global meeting point for tourism professionals and the leading trade fair for Latin American inbound and outbound markets. This is a global event of reference in the tourism sector. Besides, Ezus will be there !

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🤝 AIME - The Asia Pacific Incentives and Meetings Events

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🗓️ 19 - 21 February 2024

📍 Melbourne Convention & Exhibition Centre -Melbourne, AUSTRALIE

🙆🏽 +3.500 visitors-buyers

🤵 B2B MICE

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AIME is the leading trade event for the meetings and events industry in the Asia-Pacific region. It is the place where those who make decisions in the sector and the region connect, create and do business. They bring together international and local buyers to gain access to the best exhibitors from around the world.

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🤝 BTL Lisbon

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🗓️ 28 February - 3 March 2024

📍 Feira Internacional de Lisboa - Lisbonne,PORTUGAL

🙆🏽 +60,000 visitors

🤵 B2B & B2C

BTL Lisbon is an unmissable European B2B tourism event, exploring the latest travel innovations, establishing essential B2B connections and finding inspiration at the heart of the tourism industry, while having access to visitors during half the show.

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🤝 ITB Berlin

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🗓️ 5 - 7 March 2024

📍 Messe Berlin - Berlin, ALLEMAGNE

🙆🏽 +90,000 visitors

🤵 B2B

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The show, which takes place every year in March, is primarily aimed at professionals in the tourism value chain sectors, but also seeks to reach the general public. Experts from several business sectors visit : Business travel, tourism technology, cultural tourism, cheap accommodation, etc.

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🤝 World Tourism Fair

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🗓️ 14 - 17 March 2024

📍 Paris Expo Porte de Versailles - Paris, FRANCE

🙆🏽 +65,000 visitors

🤵 B2C

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Taste the latest tourism trends from the best travel experts. In order to develop strategic partnerships, negociate business contracts and share new ideas, the Paris World Tourism Fair is your best source of inspiration.

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🤝 Rendez-Vous en France

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🗓️ 26 - 27 March 2024

📍 Toulouse, FRANCE

🙆🏽 +60 countries represented

🤵 B2B - Free admission

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With the aim of continuing to support the sustainable development of players in the French tourism offer and to increase the visibility of the destination France on a global scale within the distribution networks, Atout France is actively preparing the next edition of Rendez-vous.

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🤝 TRAVELEXPO - Borsa Globale Dei Turismi

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🗓️ 5 - 7 April 2024

📍 CDS Hotel Terrasini - Città del Mare, PalermeITALIE

🤵 B2B (Exclusive tour operators)

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The only show in Sicily dedicated exclusively to tourist operators, Travelexpo is the perfect opportunity to meet Sicilian travel experts ready to open their markets to enthusiasts from around the world and conclude new partnerships.

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🤝 WTM Africa

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🗓️ 10 - 12 April 2024

📍 CTICC - Cape Town, SOUTH AFRICA

🙆🏽 100 countries represented

🤵 B2B

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World Travel Market Africa is the only event where you can simultaneously:

- Generate sales leads

- Launch new products

- Entering new markets;

- Increase brand awareness

- Assess competition

- Conduct market research;

- Attract the attention of the press;

- Develop and maintain relationships.

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WTM Africa offers a mix of buyers, media representatives, pre-programmed appointments, networking, parties and guest visitors from the travel industry.

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🤝 IPW Los Angeles

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🗓️ 3 - 7 May 2024

📍 West Hall AB - Los Angeles, ETATS-UNIS

🙆🏽 +5,000 participants

🤵 B2B

This major event offers a unique platform for US destinations to showcase their attractions to international buyers. With B2B meetings, networking sessions and business opportunities, IPW fosters tourism growth by promoting American destinations and facilitating successful partnerships. It is an essential showcase for the global tourism industry, highlighting the diversity and appeal of travel to the United States.

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🤝 Arabian Travel Market

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🗓️ 6 - 9 May 2024

📍 Dubai World Trade Center - Dubai, UAE

🙆🏽 +30,000 visitors

🤵 B2B

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Arabian Travel Market is the leading global event for inbound and outbound travel in the Middle East.

In parallel to this exhibition will be held the ATM Travel Tech, the event dedicated to advanced technologies for travel and hospitality.

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🤝 IMEX Frankfurt

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🗓️ 14 - 16 May 2024

📍 Messe Frankfurt Halle 8 - Francfort, ALLEMAGNE

🙆🏽 +11,500 participants

🤵 B2B MICE

The European alternative to IMEX America, equally important in the industry.

🤝 Business Travel Show Europe

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🗓️ 19 - 20 June 2024

📍 ExCel - London, UK

🙆🏽 +700 buyers

🤵 B2B

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This is the largest exhibition and conference for the European business travel community. Face-to-face meetings, education and networking are at the heart of the Business Travel Show Europe. In addition to a dynamic conference program filled with experts and a plethora of innovative suppliers that visitors will be able to meet, the show also offers a series of attractions to help you navigate the show and discover new ideas, solutions and make new connections. The Travel Tech Show also takes place on the same day, in the same place.

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🤝 IFTM Top Resa

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🗓️ 17 - 19 September 2024

📍 Paris Expo Porte de Versailles (Hall 1)  - Paris, FRANCE

🙆🏽 +30,000 tourism professionals

🤵 B2B

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IFTM Top Resa is the multi-target trade fair for tourism and travel, which covers all travel reasons : Business,Leisure, Groups, MICE.

Here are three good reasons to visit:

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- Stay on top of the latest industry trends;

- Accelerate your business with theability to continue your networking on the IFTM Top Resa application;

- Expand your network and meet new suppliers.

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🤝 ILTM North America

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🗓️ 23 - 26 September 2024

📍 Baha Mar - Nassau, BAHAMAS

🙆🏽 360 companies present

🤵 B2B Luxe

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Whether North American clients looking for luxury experiences are your current or potential customers, this exhibition based in Riviera Maya, Mexico, is the perfect opportunity to promote and sell your products.

This event brings together the region’s most exclusive and sought-after travel designers, luxury media and the world’s best hospitality brands.

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🤝 IMEX America

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🗓️️ 7 - October 10, 2024  (8 - 10 ifnot Smart Monday)

📍 Mandala Bay - Las Vegas, USA

🙆🏽 +3.300 Exhibitors from +180 countries

🤵 B2B MICE

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IMEX America is the largest trade show in the US for the global events and incentive travel industry.

This award-winning trade fair brings together incentive professionals : from agents to buyers and suppliers.

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🤝 ITB Asia

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🗓️ 23 - 25 October 2024

📍 Singapore Marina Bay Sands - SINGAPORE

🙆🏽 +1,800 exhibitors, +1,300 buyers

🤵 B2B

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ITB Asia, the leading travel trade show in Asia, is an annual trade show and B2B convention for the travel industry. It is designed to be the main event for the Asia-Pacific travel industry, as is its parent event, ITB Berlin.

It is where emerging small and medium-sized businesses in the Asia-Pacific region meet key international buyers from the MICE, leisure, business travel and travel technology markets.

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🤝 DUCO France

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🗓️ 4 - 8 November 2024

📍 Paris, FRANCE

🙆🏽 +210 brands represented

🤵 B2B Luxe

DUCO France brings together a selection of high-level exhibitors from all over France. Luxury hotels make up the majority of exhibitors, followed by elite incoming tour operators, exclusive villa rental companies and regional tourism organizations offering a wide range of tailor-made experiences.

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🤝 WTM London

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🗓️ 5 - 7 November 2024

📍 ExCeL - London, UK

🙆🏽 +43.000 Visitors

🤵 B2B

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WTM (World Travel Market) is the most important international event in the travel market, which opens up business opportunities for inbound and outbound tourism professionals. This B2B event allows tourism companies from around the world to present their brand and exhibit alongside the biggest names in the industry, airlines, destinations and renowned tourist attractions, and other providers of innovative travel technologies.

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🤝 IBTM World

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🗓️ 19 - 21 November 2024

📍 Fira Barcelona Gran Via - Barcelona, SPAIN

🙆🏽 +2,000 exhibitors

🤵 B2B MICE

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IBTM World is the leading global event for the meetings and events industry. Discover all the inspiration, business connections and content you need to create world-class events for your customers.

BONUS : We could not stop there !

🤝 TTG Rimini

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🗓️ 9 - 11 October 2024

📍 Via Emilia - Rimini, ITALY

🙆🏽 +2,000 exhibitors

🤵 B2B MICE

The TTG Travel Experience, one of the largest trade fairs in Italy, highlights the promotion of global tourism. Exhibitors, covering various sectors such as tour operators, airlines, accommodation and tourism innovations, participate in the "Italy", "Global Village" and "The World" sections, as well as the space dedicated to active tourism, "BeActive". An essential opportunity to explore and enhance the full range of the tourism industry.

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So, which of these events dedicated to tourism experts interests you ? 💁🏽

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In case this list does not satisfy your appetite for shows, here is a Google Sheets list of +80 B2B and B2C shows within the tourism industry:

→ 🔗 The 20 best B2B travel fairs in 2024
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To create your own copy of the file, click File → Create Copy.

To download the file in Excel format, File → Download → XLSX.