Top 10 B2B Travel Trade Shows 2026 for Travel Agencies

This year's agenda: essential events you can't afford to miss to grow your agency! �

Every year, travel professionals gather around the world to exchange industry trends, develop their network, and discover the latest innovations. Whether you specialize in tailor-made travel, MICE, group travel, or operate as a DMC, certain trade shows stand out as must-attend events for your business.

With the multitude of events organized each year, choosing the right ones and optimizing your schedule can be challenging. That's why we've selected the 10 international trade shows you absolutely cannot miss in 2026.

From global giants to more targeted events, this comprehensive guide covers all segments: general B2B trade shows, specialized MICE events, and strategic regional gatherings. Whether you're looking to conquer the American market, develop your MICE partnerships, or strengthen your visibility in Europe, you'll find the right show for your objectives.

Discover our exclusive selection below, designed to help you maximize your presence in the international travel market.

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FITUR Madrid

🗓️ January 21-25, 2026

📍 IFEMA MADRID - Madrid, SPAIN

🙆🏽 255,000+ attendees

🤵 B2B

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FITUR is the global meeting point for travel professionals and the leading trade show for Latin American markets. The 2026 edition will feature Mexico as partner country.

With 9,500 exhibitors from 150 countries, FITUR offers an essential platform for generating business and establishing partnerships. The new Hall 12 will be entirely dedicated to digitalization and industry innovations. The strategic event to kick off the year!

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ITB Berlin

🗓️ March 3-5, 2026

📍 Messe Berlin - Berlin, GERMANY

🙆🏽 160,000+ attendees

🤵 B2B

ITB Berlin celebrates its 60th anniversary in 2026 under the theme "Discover the stories behind 60 years of legacy". Since 1966, ITB has established itself as the world's leading platform for the travel and tourism industry.

The show attracts 10,000 exhibitors from 180 countries and covers all segments: adventure tourism, MICE, LGBTQ+, luxury, medical, and travel technologies. The ITB Berlin Convention brings together experts in parallel to debate innovations. With two-thirds international exhibitors, ITB Berlin remains THE essential Q1 event.

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Rendez-Vous en France

🗓️ March 31 - April 1, 2026

📍 Palais des Expositions - Nice, FRANCE

🙆🏽 800+ international tour operators

🤵 B2B

Rendez-Vous en France is Atout France's B2B workshop dedicated to international marketing of French tourism offerings. Unique format: 100% pre-scheduled business appointments between French suppliers and international buyers.

The 2025 Lyon edition: 28,144 appointments in 2 days, 704 French exhibitors, 817 buyers from 62 countries. 2026 pricing: individual booth €3,465 excl. VAT, shared booth €2,275 excl. VAT. Deadline: December 17, 2025.

Major advantage: only qualified buyers with purchasing power. In 2 days, sign contracts for the following year. For French tourism players, this is THE essential annual event.

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Arabian Travel Market

🗓️ May 4-7, 2026

📍 Dubai World Trade Centre - Dubai, UAE

🙆🏽 55,000+ attendees

🤵 B2B

Arabian Travel Market is the leading B2B event for the Middle East. For 30 years, ATM has been the gateway to MENA markets. The 2025 edition generated $2.5 billion in commercial transactions.

2026: 2,800 exhibitors from 166 countries over four days. Four pillars: Leisure & Luxury, Business Events (MICE), Corporate Travel, and Technology & Innovation (AI, AR/VR).

Hot tip: free visitor registration until March 8, 2026. To develop Emirati, Saudi, or Gulf markets, ATM is essential in this exponentially growing region.

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IMEX Frankfurt

🗓️ May 19-21, 2026

📍 Messe Frankfurt - Frankfurt, GERMANY

🙆🏽 12,000+ professional attendees

🤵 B2B - MICE

IMEX Frankfurt is Europe's largest professional trade show for the business travel, meetings, and events industry. Since 2003, the event brings together 2,900 exhibitors from 100+ countries and 4,500 qualified buyers.

The show offers a pre-scheduled appointment system, free educational program with 150+ sessions, and highlights the 2026 Talking Point: "Design Matters" — as the Frankfurt Rhine-Main region is 2026 World Design Capital. For European MICE professionals, IMEX Frankfurt is the must-attend event.

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IPW

🗓️ May 17-21, 2026

📍 Greater Fort Lauderdale/Broward County Convention Center - Fort Lauderdale, FLORIDA (USA)

🙆🏽 1,400+ international buyers

🤵 B2B - U.S. Inbound Tourism

IPW (International Pow Wow) is the leading trade show organized by the U.S. Travel Association to promote inbound tourism to the United States. It generates $5.5 billion in annual transactions.

The format: 5 days, 100,000+ pre-scheduled appointments, 1,400+ buyers from 70+ countries, 1,000+ U.S. suppliers. Projected economic impact: $14.2 billion over 3 years for Fort Lauderdale.

For international tour operators developing their U.S. programs, IPW is the essential annual event with 100% qualified buyers.

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IFTM Top Resa

🗓️ September 15-17, 2026

📍 Paris Expo Porte de Versailles (Hall 1) - Paris, FRANCE

🙆🏽 32,000+ travel professionals

🤵 B2B

IFTM Top Resa is France's leading multi-segment trade show, covering leisure, business, groups, and MICE. The 2026 edition features Uzbekistan under the theme "The value of travel, let's reveal together what creates impact".

With 1,650 exhibiting brands representing 177 destinations, IFTM offers a conference program, the Everywhere platform for scheduling appointments, and activities to energize your days. The essential French event of the fall season!

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IMEX America

🗓️ October 13-15, 2026

📍 Mandalay Bay Convention Center - Las Vegas, USA

🙆🏽 15,000+ participants

🤵 B2B - MICE

IMEX America is North America's largest professional trade show for the meetings and events industry. Since 2011, it attracts 3,500 exhibitors and 5,700+ qualified buyers to Las Vegas. The 2026 edition will be preceded by Smart Monday (October 12).

Key features: 40+ pre-scheduled appointments, 150+ free educational sessions, focus on innovation (AI, hybrid events), and premium networking. American specificity: MICE budgets among the world's highest. To capture these flows, IMEX America is virtually mandatory.

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WTM London

🗓️ November 3-5, 2026

📍 ExCeL London - London, UK

🙆🏽 35,000+ professional attendees

🤵 B2B

World Travel Market London is the most influential international travel industry event, opening exceptional business opportunities for inbound and outbound tourism.

WTM London 2026 will bring together 5,000 global destinations and brands from 180 countries. Program features: WTM Masterclasses, WTM TrendFest to discover future trends, and pre-scheduled appointments. Generate a year's worth of business in three days!

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IBTM World

🗓️ November 17-19, 2026

📍 Fira Barcelona Gran Via - Barcelona, SPAIN

🙆🏽 12,000+ professional attendees

🤵 B2B - MICE

IBTM World is the world's leading event for the MICE sector. The 2026 edition will bring together 2,500 exhibitors from 150+ countries. The show features an AI-powered matchmaking system for scheduling targeted appointments before the event.

Program includes: Hosted Buyer Programme, conferences, Future of Events Stage (AI, VR, hybrid formats), and sustainability commitment (carbon neutrality 2040). For MICE agencies and event organizers, IBTM World is the unique opportunity to create world-class events.

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Optimize your trade show presence with a tailored strategy

This guide to the 10 essential trade shows covers the core of the 2026 B2B calendar for travel professionals. Depending on your specialization, other more niche events may also be relevant:

• ITB Asia (Singapore, October) for the Asian market
• WTM Africa (Cape Town, April) for the African continent
• ILTM (Cannes, December) for the exclusive luxury segment
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Keys to Trade Show Success

Attending these events isn't enough: a structured commercial strategy is essential:

1. Pre-event preparation: set clear objectives, identify priority targets
2. On-site optimization: maximize your appointments, create compelling proposals
3. Post-event follow-up: follow up with contacts within 48 hours, qualify your leads
4. Opportunity exploitation: transform contacts into lasting partnerships

Don't wait for trade shows to grow your travel agency in 2026

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