Artificial intelligence is transforming the travel industry. The numbers speak for themselves: 68% of agencies have already integrated AI tools, and 93% report a positive impact on their operational efficiency (Source: Wifitalents 2025)
AI is not a threat to travel agencies: it automates repetitive tasks—email writing, customer support, content creation, allowing agents to focus on what they do best: designing exceptional trips and building long-lasting customer relationships.
Travel agencies that adopt AI save an average of 15 hours per week.
This guide shows you 3 concrete ways to integrate AI into your daily work, and then how to maximize these gains by combining it with a management software such as Ezus.
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1. Automating the writing of your client emails
Writing emails represents one to two hours of daily work. This includes replies to quote requests, follow ups with prospects, and communications with suppliers. Each message requires thought about tone, structure, and clarity. AI tools such as ChatGPT make it possible to reduce this time to just a few minutes.
How to use it in practice
ChatGPT can write three essential types of emails for your agency. For replies to quote requests, the tool generates structured and personalized emails based on the client profile, including budget, desired destination, and length of stay. You remain in control by reviewing and adjusting the message before sending it.
Sales follow ups are also simplified. AI creates follow up messages adapted to the timing and behavior of the prospect, such as an initial inquiry with no response, a quote sent ten days ago, or a client who has been inactive for several months. The tone is automatically adjusted, for example warm for a first follow up and more urgent as the travel date approaches.
Finally, communications with your suppliers benefit from the same time savings. You can quickly generate group rate requests, booking confirmations, or service changes, with a formal tone suited to a B2B context.
The real time savings
Writing time drops from five to ten minutes to around thirty seconds per email. With ten emails per day, this represents one and a half hours saved each day, or seven and a half hours per week. This freed up time can be reinvested in client consulting or the creation of new travel programs.
2. Installing a chatbot to respond to your clients 24/7
Sixty percent of your website visitors arrive outside your business hours. Without an immediate answer to their questions about availability, pricing, or visa requirements, they turn to a competitor. AI powered chatbots solve this problem by automatically handling 90% of initial inquiries, 24 hours a day (Source: Wifitalents)
What a chatbot does for your agency
A chatbot handles frequently asked questions using a knowledge base that you provide, including general availability, price ranges, visa requirements by destination, and weather forecasts. It does not replace your agents, but filters simple requests so your team can focus on more complex cases.
The chatbot also qualifies your leads by collecting essential information such as budget, preferred dates, number of travelers, and destination preferences. When a visitor arrives on a Sunday evening and hesitates between two destinations, the chatbot engages in conversation, gathers their criteria, and prepares a pre qualified file. On Monday morning, your agent finds a warm lead already engaged, with all the information needed to prepare a relevant offer.
Finally, the system automatically detects the visitor’s language and responds in French, English, Spanish, or any other language you configure. This multilingual capability is particularly useful for DMCs
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that work with international partners.
Cost and return on investment
Chatbot platforms such as GPTBots, Trengo, or Chatbase cost between 50 and 300 euros per month depending on your needs. This cost is quickly offset. A chatbot saves the equivalent of 15 agent hours per week, roughly 2,400 euros per month in salary costs.
The return on investment is therefore positive from the first month, with the added benefit of 40 percent more leads captured outside business hours.
3. Generating your marketing content and editorial calendar
Social networks are essential for
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but producing regular content requires five to ten hours per week.
Faced with this constraint, most agencies publish sporadically, once a month or even less, and miss the opportunity to attract new prospects. Generative AI reduces this time to thirty minutes for a full month of posts.
Creating a complete editorial calendar
ChatGPT can structure a monthly plan of twelve balanced posts. You indicate your specialty, such as Asia, Europe, luxury travel, or MICE
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and the tool generates a calendar with optimal dates, themes, and formats, including destination highlights, practical tips such as visas, weather, and budget, client testimonials, and behind the scenes content from your agency.
For each post, AI writes the full text, including the hook, main content, relevant hashtags, and a call to action. You review and adjust it to match your brand identity, then schedule it.
This process turns a weekly two hour task into thirty minutes per month.
Adapting content to each platform
The same topic can be automatically adapted for multiple social networks. On Instagram, the tone is inspirational, with emojis and lifestyle hashtags. On LinkedIn, the content becomes more professional, focusing on the business aspects of travel such as MICE, incentive travel, and business trips. On Facebook, the approach is more conversational to engage the community.
This automation allows you to maintain a consistent presence on social media, improving your algorithmic visibility by 50 percent and your engagement rate by 35 percent. The time invested drops from eight hours to thirty minutes per month, while maintaining professional quality.
Why AI alone is not enough: the role of software like Ezus
Free AI tools such as ChatGPT excel in marketing and communication, including email writing, content creation, and data analysis. However, they do not manage your operational production, such as creating travel programs, generating quotes, producing documents, or managing suppliers and finances.
This is exactly what an industry specific travel agency software like Ezus provides. While ChatGPT writes your emails and generates your marketing content, Ezus automates your entire production workflow.
What Ezus does for your production that AI cannot do
The visual itinerary planner allows you to create travel programs using drag and drop. Your catalog is preloaded with your suppliers, their prices, and their photos. There is no longer any need to juggle ten Excel files to build a program. A seven day itinerary is ready in ten minutes instead of two hours manually.
The budgeting tool automatically calculates margins, either as a percentage or in euros, VAT by country, and real time currency conversions. You change a price and everything is recalculated instantly. A complete quote with three pricing options is ready in five minutes instead of three hours with Excel.
Document generation works in one click. Branded PDF proposals, day by day illustrated programs, supplier vouchers, invoices, and terms and conditions are all generated automatically. Everything is connected within the system. If you change a hotel in the program, the quote, invoice, and vouchers are updated automatically. You produce twelve documents in one click instead of a full day of manual work.
Centralization that changes everything
Instead of juggling seven different tools, such as Excel for budgets, Word for programs, Gmail, Trello, Drive, Stripe, and calendars, everything is centralized in Ezus. The integrated CRM manages your clients and projects. Supplier management brings together contacts, pricing, and communications. The financial module gives you real time visibility on your margins. The traveler space offers your clients a personalized portal to view their itinerary.
Your team works simultaneously on the same files. Changes are visible in real time. Everyone accesses the information relevant to their role, whether sales, operations, or accounting.
The system also handles multiple languages and multiple currencies natively. You can generate your projects in French, English, Spanish, Italian, Portuguese, German, Dutch, or Norwegian in one click. Currency conversions are automatic. This capability is particularly valuable for tailor made travel agencies and international DMCs.
A winning combination
Travel agencies that use Ezus alongside AI tools report substantial gains. They significantly reduce their production and administrative time, and their conversion rates increase by more than 20 percent. This allows them to grow their business without hiring additional staff, working longer hours, or risking burnout.
Overall, each agent saves 20 hours per week by combining AI and Ezus. Free AI tools handle emails, marketing content, and client analysis. Ezus takes care of itineraries, quotes, documents, suppliers, and finances. You can then focus on what truly matters: expert advice, the creation of exceptional journeys, and long lasting client relationships.
Transform Your Agency with AI and the Right Tools
Artificial intelligence doesn't replace travel agents, it frees up their time from repetitive tasks so they can focus on their true value: expertise and client relationships.
To maximize these gains, combine AI tools with business software like Ezus that automates your operational production.
Book a personalized demo and discover how Ezus complements your AI tools to streamline your entire workflow.
FAQ – Travel Agency and AI
Will AI replace travel agents ?
No. AI automates repetitive tasks but does not replace human expertise, personalized advice, or creativity. It allows agents to focus on what creates real value: designing unique trips and building long lasting client relationships.
How much do these AI tools cost ?
ChatGPT is free, with an optional paid version at 20 euros per month. Chatbots cost between 50 and 300 euros per month depending on the platform and your needs. The return on investment is positive from the first month thanks to time savings, equivalent to around 15 hours per week.
How can AI and Ezus be combined in practice ?
AI handles your communication and marketing, including email writing, social content, and lead qualification via chatbots. Ezus manages your production, including itinerary creation, quote generation, document production, supplier management, and finances. Combined, they save you at least 20 hours per week.
How long does it take to implement AI and Ezus ?
AI tools such as ChatGPT and chatbots can be deployed in one day. Ezus requires two to four hours of training plus about one week of practice. Combined, you are fully operational within two weeks and start saving time from the first week.
Join Ezus today
Request a demo today and discover how our software can help you reach new heights.
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