Covid-19 – Survival kit. How to survive to bounce back better
March 23, 2020
minutes of reading
Resources, contacts, best practices … The essentials, in real time, to save your company from the crisis.
In this context, we have taken the decision at Ezus (ex Esus) to make available all the content collected by our team and initially intended for our users. We are aggregating here and in real time the different best practices and measures that can be taken immediately to enable agencies and organizers to reduce the business risks related to Covid-19.
First and foremost, of course, take care of your health, the health of your family and the health of your team.
🔄 Updated the 06th of April 2020.
📢 Communicating with your customers in the context of a crisis.
It’s time to reassure your customers and partners.
💡 Our recommendations :
Identify potential customer concerns.
Reassure them by letting them know that you are aware of the seriousness of the situation and that you intend to remedy it.
Explain what your company has done to ensure security and transparency while providing the products and services they need and expect.
Inform your customers that delays in processes can occur and that you will keep them informed.
Create a dedicated web page with a link on your home page to provide up-to-date information and resources.
A dedicated telephone line could also be set up to answer your customers’ questions.
Use banners on your website, email and social media to proactively promote these messages.
Don’t try to sell or market these days. As Yaron Burgin of Abraham Tours says, “No. Travel is an emotional purchase. Everyone is worried about the pandemic.”