Top 5 Review Management Software for Travel Agencies

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Review management software for travel agencies needs specific features that general solutions often miss.

Travel agencies require software that supports all major review platforms - not just Google, but TripAdvisor, Viator, GetYourGuide, and Airbnb experiences.

They need staff review leaderboards to see who's bringing in reviews. Proper multi-language support for international clients. And sentiment analysis that spots trends before they become problems.

Beyond the essentials, certain features separate professional operations from the rest.

QR codes with tracking analytics reveal conversion rates per platform. Review widgets build trust on your website. AI auto-replies handle routine 5-star reviews without losing the personal touch. And smart alerts with custom reports keep you focused on what matters without drowning in notifications.

Reviewflowz leads the pack as the only solution supporting all travel platforms including Viator and GetYourGuide.

ReviewTrackers lacks Viator support and most nice-to-have features despite reasonable pricing at $89 per location.

Birdeye charges $379 per location with offshore support that frustrates users.

Customer Alliance is built for hotels and B&Bs rather than travel agencies.

Reputation.com offers complex enterprise software starting at $300-500 per month.

Platform support will likely be the ultimate dealbreaker. Most solutions don't support activity platforms like Viator or GetYourGuide, immediately eliminating them for tour operators.

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4 must-have review management features for travel agencies

For travel agencies shopping for review management software, these four features are must-haves. Every solution we listed here includes them, though some execute better than others.

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#1 Review platform coverage

Odds are, you’re getting reviews all over the place. Google, Yelp, Viator, Get Your Guide, Airbnb, and the list goes on.

Whatever review management tool you end up choosing, you need one that supports all of those platforms.

In this post, we’ve selected only software solutions that provide extensive and reliable support for all the key travel review platforms.

As a bonus, look into how they support each platform as well. What happens if a client updates their review? What happens if a review is removed by the platform’s moderation team?

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#2 Staff review performance tracking

Whether you incentivize your team directly for new reviews or not, you’ll need to know who’s bringing in your reviews, and who’s not performing.

Pick a review monitoring solution that allows you to build a clear leaderboard, by counting how many times each member of your team is mentioned in positive reviews.

As a bonus, you get a very clear way of communicating with the team. You can share that leaderboard with everyone in the office, or send a weekly screenshot to everyone on Whatsapp for example.

Incentives are great, but they work much better with transparency and public praise.

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#3 Multi-language support

If you’re in the travel industry, your average customer probably speaks one of 10 different languages. Which means they might review your business in one of 10 different languages.

AI has made multi-lingual support considerably better over the past couple of years, to a point where AI-powered translations feel like they were written by humans.

Be sure to take advantage of this, by picking a solution that is natively multilingual. European software companies tend to be much better at this because they’re used to dealing with the problem.

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#4 Sentiment analysis

Reviews aren’t just about getting more visibility on tour platforms.

They’re also a great way to get feedback about the tours, and the experience you offer your clients.

Understanding what people mention most often in their feedback, and the sentiment associated with those topics is an incredible competitive advantage to consistently offer the best experience.

It’s also a great way to spot trends before they become problems. If your afternoon tours on Fridays tend to get lower satisfaction, you’ll know about it, and you’ll be able to identify the root cause, and fix it.

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4 nice-to-have review management features for travel agencies

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#1 QR Codes with Tracking and Analytics

If you take on demos for review management tools, you might get pitched things like SMS review requests or (worse) emails.

Realistically, if you’ve been doing this long enough, you know your guides are the ones that are going to be bringing in reviews.

But you can still help them with software.

Give them reliable QR codes that can send people to the right platforms, with links that work every time on mobile.

As a bonus, you can even make sure they each have a unique QR code. That way you’ll be able to know how many people scanned their codes.

It might not sound like much, but it’ll give you a much better idea of the friction to leave a review on each platform.

For example, if you get 4 reviews out of 6 scans on Google, but only 2 reviews out of 6 on Tripadvisor, this tells you that 1 Tripadvisor review is worth 2 Google reviews.

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#2 Review Widgets for Trust Building

Tour platforms are great business drivers, but the real money is in getting your own direct traffic.

At the end of the day, getting reviews should also help you build social proof on your own website.

Most review management solutions will provide you with some sort of review widget to showcase your reviews on your own site, but some solutions just don’t do it.

Pay particular attention to multilingual support here, since your own website is likely translated into other languages

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#3 AI Powered Auto Reply system

With great success comes great responsibility… And more work.

When you start getting 3 - 4 reviews per day, it becomes unmanageable to reply to all reviews.

At that point, you can decide to stop replying entirely, or try to automate replies.

In my opinion, the trick is to not reply to all reviews in the same way. If a client posts a fairly short 5 star review, it’s hardly the same thing as someone posting a long comment with pictures, etc right?

Of course, you’ll also want to address negative reviews differently.

Be sure to pick a solution that allows you to automate the boring stuff, to spend time where it matters, and not one that claims it can do better than humans across the board (it can’t).

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#4 Smart alerts and automated reporting

In a similar way, when you start getting a certain volume of reviews across different locations, on different platforms, for different tours, it’s hard – if not impossible – to stay on top of everything, and it becomes easy to miss things you shouldn’t miss.

Most solutions will have some sort of alert system – most use emails only, but some integrate with things like Slack, MS Teams, or Whatsapp – which you can configure to send only negative reviews, or reviews that contain certain keywords, or that were written in a certain language, etc.

It’s a great way to stay on top of what’s happening, by cutting off the noise, and still keeping an eye on what matters. It’s also a great way to keep your team motivated!

Some platforms (most don’t) even allow you to send custom reports to your managers to easily share a weekly or monthly overview with charts, tables, etc

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Top 5 Review Management Tools for Travel Agencies

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#1 Reviewflowz

Sure, I might be a little biased, but Reviewflowz is the only solution that ticks all the boxes.

The solution supports all review platforms, including OTAs like Viator & GYG. Most competing solutions will support Airbnb locations, but won’t have support for Airbnb experiences. And of course all the basics are covered with Google reviews, Trustpilot, etc.

Our leaderboards are a breeze to use, and they make life easier for hundreds of our clients. Instant access to the review performance of every staff member, for any given time range.

It’s a French company, born global, with clients from over 80 countries. Multilingual support wasn’t an option, and it’s been a part of every feature. Think translations on the go, auto-translated notifications, and truly multilingual review widgets that adapt based on your website visitors’ browser language.

Reviewflowz is 3 years old. That means it’s AI-native software. Sentiment analysis uses the latest LLMs, not some custom probabilistic model from 10 years ago. Our topic will extract the most commonly mentioned themes from your reviews. Unlike most similar solutions, it’s not looking for words, it’s looking for topic clusters, yielding far superior accuracy.

Premium plans come with “Magic links” – and QR codes – that allow you to track every click – or scan. You won’t even have to change the QR code anymore, you can change what it does instead, from the reviewflowz back-office. You can confidently print out your QR codes, add links to your signatures, and even order some NFC tags, you won’t ever have to change them again.

Each one of our customers can create as many AI Agents as they need to reply to customer reviews. Each one of these AI assistants has their own memory, context, and instructions. This means you can build any reply engine you want, with on-brand replies.

You can send review notifications, and custom reports, to Slack, Microsoft Teams, Google Sheets, Zapier, and Email. You can also access your review data over webhooks or through our API if you want to get technical.

In terms of pricing, Reviewflowz charges per review profile. A Review profile is a public review page for a product, location, or brand. For example, your Google review listing, a tour page on Get Your Guide, or an experience page on Airbnb.

The Lite plan starts from $45 / month for a single profile, $60 for 3 profiles, and $170 for 10 profiles.

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#2 ReviewTrackers

ReviewTrackers is also a solid option, at a fairly reasonable price, depending on how you have things set up.

They’re one of the only platforms to also support Get your guide, Airbnb, etc. but they have no support for Viator.

They don’t have built-in leaderboards, but you can use keyword search to count the number of times each person of your staff is mentioned. You can also export reviews to excel, and build your own leaderboard on Excel. So that kind of works.

They also aren’t very good at multilingual support – it’s an American company based out of Chicago, so they basically consider English to be the only language worth speaking, but they’ve grown to a size where they’ve obviously had to implement some translation features.

Reporting and sentiment analysis will get the job done. It’s not as precise as some of the other solutions listed here, but it works.

The real issue is they don’t do much on the “nice-to-have” side of things. They have no widgets, their alerts are quite basic, and you can’t send reports, and their review collection features mostly work with email or SMS.

In general, it’s not a great fit, but the prices start at $89 per location per month. So if you have multiple listings associated with a single location (on Google), you might get away with $89 per month for a few listings.

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#3 Birdeye

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Birdeye basically created the review management software category.

They’re the leaders in the space, and there’s some reason for that. The software is among the most complete in the market, and they’ll definitely support all the must-haves from our list.

Except maybe for one thing. Their client base is made mostly of local small businesses and Fortune 500 companies in the US, so multilingual support isn’t exactly a priority, but in general you shouldn’t have any missing feature.

The real problem is in the humans.

Their support has a pretty poor reputation. It’s offshore in India, so time-zone might be an issue, and many of their clients report communication difficulties.

Mostly though, it’s a company that’s in the business of milking their market position.

Every cry for help ends in an upsell attempt.

And prices start at a painstaking $379 per month per location.

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#4 Customer Alliance

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Customer Alliance is primarily built for hotels and B&Bs, but it can work for travel agencies depending on your specific needs. As a German platform with TripAdvisor Platinum Partnership status (one of only three worldwide), they have some advantages worth considering.

Platform coverage includes TripAdvisor, Google, Booking.com, and limited Airbnb support. They don't support Viator or GetYourGuide, which limits usefulness for activity-focused agencies. If your business relies heavily on TripAdvisor reviews, their Platinum Partnership enables direct review collection and publishing features that other platforms can't offer.

They handle multi-language support well with 25+ languages. Being European-based, they've built proper translation capabilities into the platform from the ground up. Staff leaderboards are included and functional for tracking review performance.

Sentiment analysis works as expected, and they include competitor benchmarking. For the nice-to-haves, they offer QR code surveys with tracking, an AI reply assistant, and automated review distribution. Integration options include email alerts and API access.

Pricing requires contacting their sales team for quotes. There's no public pricing information available, which makes it difficult to compare costs. Based on user reports, expect enterprise-level pricing, particularly for smaller operations.

If TripAdvisor drives almost all of your business and you operate more like a hotel or b&b, Customer Alliance could work. For agencies focused on tours and activities, other options will likely be a better fit.

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#5 Reputation.com

Reputation.com started as ReputationDefender, an online reputation management agency, and pivoted to software in 2018. Today they position themselves as an enterprise platform for multi-location businesses, which might be overkill for most travel agencies.

They support the standard platforms - TripAdvisor, Booking.com, Google, Facebook - but like most others, no Viator or GetYourGuide integration. Platform coverage is adequate for traditional travel businesses but limited for activity providers.

Multi-language support exists but isn't a core strength. The platform was built for the US market first, with international capabilities added later. Staff performance tracking is available through their Rep Score system, though it's more complex than simple leaderboards.

Their sentiment analysis uses AI-powered insights and predictive analytics. This is where Reputation.com differentiates itself - they focus on predicting issues before they happen rather than just tracking what already occurred. Whether this adds practical value for a travel agency is debatable.

For nice-to-haves, they offer QR codes, review widgets, and AI responses. The automated reporting goes beyond basics with predictive alerts and competitive benchmarking. These features work but come wrapped in enterprise complexity.

Pricing starts around $300-500/month for basic plans and quickly escalates to $1000+ for anything useful. No public pricing means lengthy sales conversations. Recent user reviews mention inconsistent support quality and difficulty getting help without upsells.

The platform assumes you have dedicated staff to manage it. The learning curve is steep and the interface reflects its enterprise focus. For travel agencies with fewer than 50 locations, you're probably paying for complexity you don't need.

If you're a large travel operation with dedicated marketing staff and enterprise budget, Reputation.com offers sophisticated analytics. For typical travel agencies, simpler solutions will deliver better value.

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